Generation Who?! An Honest Marketing Guide to Irish Demographics

The only thing more annoying than talk about millennials, is the disputes over who millennials are. The biggest problem is that we are applying a global label to a little island. So, I’ve gone and tried to put these global labels in an Irish context and added my own ‘definitive’ dates! I’ve also relabeled them,…

Ireland – King of Netflix and Chill?

If you wasted away the bank holiday weekend watching Stranger Things, you’re not the only one… Netflix are notoriously cagey about their numbers and there has been a lot of speculation recently as to the value of the subscription company due to missed acquisition targets of new subscribers. The 1.6 mil new members to, the 83.18 million subscriber…

8 Amazing Places to Stay in Ireland with Airbnb

Níl aon tinteán mar do thinteán féin as the old phrase goes but other people’s firesides sure can make for a lovely retreat. So, the term ‘staycation’ has been knocking around in Ireland since the big R hit back in 2008. And while plenty of us have been exploring what our own back yard has to…

Teaching Gender Inequality – the Simple Irish Stats

So I’m trying to hack my way through my readability list of unread articles from 2014 and a few on gender in the workplace are in there. I thought I’d pull together this table on gender and equality in the educational employment. Unlike many careers, education tends to have very clear labels or ‘stages’ of…

Time to Call ‘Bullshit’ on Nostalgia (or ‘Why We Need to Dump the Christmas Jumper’)

Nostalgia – a “wistful or excessively sentimental sometimes abnormal yearning for return to or of some past period or irrecoverable condition“. So says some online dictionary I just googled there. Throughout history, when a lack of belief or an uncertainty in the future found a home in our collective conscious, nostalgia suddenly becomes de rigueur.  It’s something the victorians were…

20% Mortgage Deposits – There really is no Place like Home

There’s no place like home, apparently. But thanks to the latest plans from Central Bank it looks like I’ll  never figure that out for myself. Of all the stupid ideas to be considered (even counting the privatisation of Irish Water), 20% mortgages has to be the worst of them. A monkey’s fart could probably consider the economic…