Birds of a Feather: What do Charlie Brooker and Katie Price have in Common?

If you working in marketing/digital/media and don’t know Charlie Brooker, you need to. Also, what the hell have you been doing with your spare time? Famed for pretty much predicting a certain prime minister’s ‘incident with a pig’, the journalist gone-TV-writer is actually a lot more impressive for his overall cutting commentary on modern media…

Generation Who?! An Honest Marketing Guide to Irish Demographics

The only thing more annoying than talk about millennials, is the disputes over who millennials are. The biggest problem is that we are applying a global label to a little island. So, I’ve gone and tried to put these global labels in an Irish context and added my own ‘definitive’ dates! I’ve also relabeled them,…

Goldilocks and the Instagram Porridge Updates…

Goldilocks went into the kitchen, where she found three bowls of porridge.  There was a great big sloppy-but-rustic looking bowl full of raisens, a middle sized ungarnished boring bowl and a small bowl from the Helen James – Considered Dunnes Stores Range (so cool but understated) filled with exotic superfood berries, chia seeds and cinnamon.  It…

Michael Kors Creates the First Instagram Ad… and it’s sorta ‘meh’

Don’t get me wrong – I love Michael Kors. As a brand and as a marketer – they’re always first with well advertising ‘firsts’ as we call em and firmly hold their own in amongst the luxury digital advertising innovators like Burberry, ASOS, Cartier, Net-a-Porter and Rolex. But I can’t help feeling that they had…

Just for LoLs – Rich Kids on Instagram

    Well we’re not sure whether to laugh at cry at this one but a new found blog for us is richkidsofinstagram. From diamond calculators, and Rolex parties to inflatable giant swans just… cause,  it’s pretty redonkulous. Includes such gems as ” I think so. #sushi #G6 #normallife by courtneyhazy #flyprivate “. You post pictures of…