Why you need to Stop Reading this Stupid Blog Post… 

In about 5 mins I will auto post this quick piece to Facebook – where it will receive about 95% of it’s total traffic… and therein lies the problem.  Basically, you need to stop reading this blog post. Traditional media is undoubtably not without its flaws but the internet has zero rules or accountability for…

Free Courses from Facebook on Content just Launched

Facebook has just launched an online course for journalists. This should be of serious interest to anyone writing, blogging, creating native content, posting, monitoring, measuring, promoting, video or reporting on effectiveness. Apparently it was set up to meet the demand of a a single destination where you  can learn about Facebook’s products, tools and services…

Facebook’s Click-bait Content Update: What you need to Know NOW…

  “It’s a beautiful thing, the destruction of words.” ― George Orwell, 1984 Facebook’s latest update to its infamous algorithm has a lot of brands and content providers concerned – and with good reason. Here is what you need to know as a brand or content provider… What will the update effect? Both link titles (aka…

Unfriending Facebook, Part 2 – From the Brands Point of View

Last month I wrote about the traumatic experience that was deleting my Facebook account and why so many people around the world are losing interest in the platform to the point of ‘unfriending’ it – just like me. There were a number of reasons discussed as to why Facebook is becoming less popular from a…

Michael Kors Creates the First Instagram Ad… and it’s sorta ‘meh’

Don’t get me wrong – I love Michael Kors. As a brand and as a marketer – they’re always first with well advertising ‘firsts’ as we call em and firmly hold their own in amongst the luxury digital advertising innovators like Burberry, ASOS, Cartier, Net-a-Porter and Rolex. But I can’t help feeling that they had…