Generation Who?! An Honest Marketing Guide to Irish Demographics

The only thing more annoying than talk about millennials, is the disputes over who millennials are. The biggest problem is that we are applying a global label to a little island. So, I’ve gone and tried to put these global labels in an Irish context and added my own ‘definitive’ dates! I’ve also relabeled them,…

Time to Call ‘Bullshit’ on Nostalgia (or ‘Why We Need to Dump the Christmas Jumper’)

Nostalgia – a “wistful or excessively sentimental sometimes abnormal yearning for return to or of some past period or irrecoverable condition“. So says some online dictionary I just googled there. Throughout history, when a lack of belief or an uncertainty in the future found a home in our collective conscious, nostalgia suddenly becomes de rigueur.  It’s something the victorians were…