Behavioural Economics – the Missing Piece of the Marketing Strategy

  The following is an extract from my interview with ‘The Wiki Man’ Rory Sutherland. You may know him from that one Ted Talk we’ve definitely all seen and shown to our mammies – Lessons from an Ad Man (although she still doesn’t quite know what you do).  Generally, Rory is seen as a very engaging and…

Why Brands Need to Be More Airbnb

  Lots of brands have great branding. Lots of brands have a compelling identity and a positioning founded on a core vision and deep understanding of their audience. Lots of them also have a memorable design that somehow magically captures all this. But how many brands can say they actually live it? Airbnb has become…

Irish Tourism Rises 11% in 2016

In the percieved epic global mess that was perceived to be 2016, it’s nice to here some good news. Tourism to Ireland is up 11% on last year.  Visits from Mainland Europe grew by 8.8% to 3,096,300 visits.  North America a whopping increase of 18.3% to 1,699,100. GB up by 11.1%  to 3,620,500 visits. Rest…

Hold the Line – The Economic Realities that Trump Trump

I’m here at Kilkenomics in Kilkenny (where else) – where for four days the unlikely duo of comedy and economics collide. And to be honest, from what we’ve heard from this afternoons filming of Agenda (David McWilliams new programme on TV3) perhaps if you can do is laugh. It’s no surprise that the conversation keeps circling back to…

Trending: Google Home – This Year’s Christmas Must Have?

If, like me, you’re a tech lover who has got frustrated by serious lack of innovation every time the newest i-Whatever or smart-yoke has come out then it may be time to rejoice in a truly new ‘thing’ among the internet of ‘thingys’. Google Home is now available to pre-order. But what is it? Well…

👻 Eyes through the Filter – Trump’s Snapchat Takeover 

  In a bid to buy America’s youth, Donald Trump has put his billions to work again in purchasing a geo-filter along the lines of ‘Donald Trump vs Crooked Hilary‘ – one which is apparently set to shift as the debate progresses. On the one hand, it’s a long way ahead of the election ‘strategies’…

Goldilocks and the Instagram Porridge Updates…

Goldilocks went into the kitchen, where she found three bowls of porridge.  There was a great big sloppy-but-rustic looking bowl full of raisens, a middle sized ungarnished boring bowl and a small bowl from the Helen James – Considered Dunnes Stores Range (so cool but understated) filled with exotic superfood berries, chia seeds and cinnamon.  It…

Teaching Gender Inequality – the Simple Irish Stats

So I’m trying to hack my way through my readability list of unread articles from 2014 and a few on gender in the workplace are in there. I thought I’d pull together this table on gender and equality in the educational employment. Unlike many careers, education tends to have very clear labels or ‘stages’ of…

Dublin Teddy Bears Protest Killings in Gaza

I’m sure you’ve all seen the pictures and read the news about the atrocities being committed in Gaza. Over 200 children have been killed to date. After watching the news I spotted my own teddy bear and thought about all those lost childhoods, broken playgrounds, broken toys and broken families. I had a wonderful childhood, in…

Michael Kors Creates the First Instagram Ad… and it’s sorta ‘meh’

Don’t get me wrong – I love Michael Kors. As a brand and as a marketer – they’re always first with well advertising ‘firsts’ as we call em and firmly hold their own in amongst the luxury digital advertising innovators like Burberry, ASOS, Cartier, Net-a-Porter and Rolex. But I can’t help feeling that they had…

Make Drinking Easier (and other stuff too) Trending: Evernote

Being the ‘organiser’ in a group is an absolute pain in the hole.  I don’t know why I get landed with it as I am completely incompetent. Perhaps the default selection of me as organizer is actually a subtle polite indication from my friends that we don’t actually all want to see each other? Anyways……