Super Bowl Ads get Political… but Haven’t We Been Here Before?

Probably the most common headline regarding the Super Bowl ads this year is how some brands chose to ‘get political’. Particularly noteworthy were Airbnb and Coca-Cola. This is leading to a debate about the role of brands in politics and social movements. Are they supposed to steer clear, or dive in? A lot of people…

Are We Finally Breaking Up with ‘The Start Up Guy’? 

Open any financial, business or economic magazine or newspaper section and you will be bombarded with interviews, news and speculations about the heady world of the tech startup. The Silicon Valley Hooded Hero has long replaced the ‘Serious Suit’ as the aspirational business pin-up of our time. After all, he’s different. He ‘gets’ people and…

Trending: The Home Truth in the White Noise of #HomeSweetHome

There has been a lot of pointless chit chat, online ‘noise’ and debate about Home Sweet Home. And it is all entirely missing the point. Because it goes beyond the debate about the usual (I’m going to call) ‘bono-bashing’ – where Irish people give out about successful Irish people for getting #notions and out to get the attention of…

Why you need to Stop Reading this Stupid Blog Post… 

In about 5 mins I will auto post this quick piece to Facebook – where it will receive about 95% of it’s total traffic… and therein lies the problem.  Basically, you need to stop reading this blog post. Traditional media is undoubtably not without its flaws but the internet has zero rules or accountability for…

Trump vs Clinton: The Facebook War …and Results?

A few hours ago, Mark Zuckerberg defended his board member’s 1.25 million donation to team Trump. Thiel – an early investor –  has not been distanced from the social network brand, with Zuckerberg addressing the issue head on to Facebook staff in an internal memo. This memo was the result of ‘concerns’ regarding the company’s…

When that Marketing Word ‘Viral’ Becomes a Virus…

I’m a big fan of the Irish Times and a daily reader. But today I have to question their article regarding why this image was not on their front page. Miller states that the question was debated in HQ but ultimately they decided not to.Last night, was a big moment for many newspapers around Europe and…

How Digital Subscriptions are Changing Our Behaviour…

Anyone watch The True Cost recently? It’s on Netflix, you totally need to check it out… One of the things I love about Netflix is that, while there is an awful lot of fluff on there, we are occasionally gifted with a little gem of a documentary, series or movie that otherwise may not be…

Why it’s Time To Change the Way We Think, About How We Think

Over the course of the last year, I’ve spent an awful lot of time reading, studying and discussing the importance of the herd to our neanderthal brains. We may think we have come a long way, particularly of late – thanks to our progression in the areas of science, culture and technology but in reality, our caveman…

This is Not Just any Marketing Rant, this, is an M&S Rant

Let’s stop for a moment and think about a lovely establishment that even the Irish adore in all it’s middle-class bunting and Britishness, M&S. Don’t worry, I’ll give you a moment… What’s the first thing that came to mind? Warm treacle toffee on piping hot puds? Two for one deals on your favourite spuds? Table tops…

The Truth about Domestic Violence – #1in5

I’ve written about domestic violence before, somewhat vaguely. I guess even, somewhat apologetically. And I feel, even now, somewhat apologetic in doing so again. This, after all, is a trends and marketing blog – not a personal one. Most of all – if I’m completely honest, I’m worried what people will think of me professionally….

How to Develop a CONTEXTUAL Content Strategy

There are lots of arguments about what creativity means but when it comes to advertising, one thing is for sure – creativity without purpose is pretty pointless! Because it’s not enough to do something just because you can, because it’s the newest ‘thing’, because it’s #trending or just looks damn cool. Great work needs to…

Why Clerys is Gone – the Real Reason

My very first ‘real’ job was in Clerys. It was in Principles (long lost to the recession) on the first floor, where fashion went to die. I remember laughing together with my friend at the weirdness of it all. It was like stepping through a time warp – a sort of purgatory of oversized knickers…

The Psychology of Digital Addiction

Final one in this series on neuroscience and digital for the moment. This is a slightly extended version of the piece I wrote for the Sunday Business Post last week, to include so tips on using digital most effectively in your day to day life. Interestingly, these guys really seem to know what they are…

The Digital Divide: Understanding Our Relationships and Behaviour Online

There’s been a lot of talk recently about how – in this digital age – can brands navigate their ‘relationships’ with consumers (i.e. ‘people’ if you’re a hip-down-to-the-beat-brand that doesn’t go in for such labels). There has also been a lot of hyped-up talk about ‘youths’ relationship with each other over digital. And I have to say,…

Time to Call ‘Bullshit’ on Nostalgia (or ‘Why We Need to Dump the Christmas Jumper’)

Nostalgia – a “wistful or excessively sentimental sometimes abnormal yearning for return to or of some past period or irrecoverable condition“. So says some online dictionary I just googled there. Throughout history, when a lack of belief or an uncertainty in the future found a home in our collective conscious, nostalgia suddenly becomes de rigueur.  It’s something the victorians were…

The Problem with Irish Ad Agencies

So Shane O’Leary just published this post about youth in advertising – asking why Irish adland is so afraid to let us take on leadership roles. Kudos to Shane. Have a read of it there first. (I know, I know – nobody ever comes back when you link them off into the depths of the internet…

It’s Time for the Internet of Ideas

(reboot) Back in November The Web Summit arrived in Dublin. And for a brief, beautiful week, nerds ruled the streets. Publicans wondered bemusedly at their sudden shortage of craft beer, delinquent ‘youths’ in Temple Bar were temporarily scared off by desperate start ups, begging them to invest. People with Google Glass could actually walk around…

20% Mortgage Deposits – There really is no Place like Home

There’s no place like home, apparently. But thanks to the latest plans from Central Bank it looks like I’ll  never figure that out for myself. Of all the stupid ideas to be considered (even counting the privatisation of Irish Water), 20% mortgages has to be the worst of them. A monkey’s fart could probably consider the economic…

Is it Time to Try a Different Sort of Diet?

Ever think you consume too much crap, too often… that is never really good for you and you never really enjoy anyways? You’re not alone. People all over the world are talking about the consequence of the modern fast food lifestyle. Maybe it’s time for a diet – an information diet that is! The ways…

Lessons from the Wolf of Wall Street

  The bizarre life and times of Jordan Belfort are about to become more famous (or infamous) come Oscar season in January 2014, thanks to Martin Scorsese.  The movie of those few years on Wall Street stars the unimpeachable Leonardo DiCaprio (ok, Gatsby kinda sucked but that’s not his fault) and has arguably one of the best…