Fashion without a Filter: LFW Rebels against #Instastyle

The designers are rebelling! And ironically, the ‘designer’ lifestyle perpetuated by social media… and here’s why marketers need to pay attention

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Why you need to Stop Reading this Stupid Blog Post… 

In about 5 mins I will auto post this quick piece to Facebook – where it will receive about 95% of it’s total traffic… and therein lies the problem.  Basically, you need to stop reading this blog post. Traditional media is undoubtably not without its flaws but the internet has zero rules or accountability for…

Birds of a Feather: What do Charlie Brooker and Katie Price have in Common?

If you working in marketing/digital/media and don’t know Charlie Brooker, you need to. Also, what the hell have you been doing with your spare time? Famed for pretty much predicting a certain prime minister’s ‘incident with a pig’, the journalist gone-TV-writer is actually a lot more impressive for his overall cutting commentary on modern media…

Trending: Everyone’s Going to… Mass

Is there anything to be said for another mass? Well apparently, yes. Over 186 thousand Irish people on are going this Sunday and over 42,000 are at least interested. Well at least, according to Facebook. ‘Mass’ has gone (hate the word but…) viral over the last 24 hours as a random event on the social…

Free Courses from Facebook on Content just Launched

Facebook has just launched an online course for journalists. This should be of serious interest to anyone writing, blogging, creating native content, posting, monitoring, measuring, promoting, video or reporting on effectiveness. Apparently it was set up to meet the demand of a a single destination where you  can learn about Facebook’s products, tools and services…

Trump vs Clinton: The Facebook War …and Results?

A few hours ago, Mark Zuckerberg defended his board member’s 1.25 million donation to team Trump. Thiel – an early investor –  has not been distanced from the social network brand, with Zuckerberg addressing the issue head on to Facebook staff in an internal memo. This memo was the result of ‘concerns’ regarding the company’s…

List: Cheap (but Awesome) Online Courses in all things Digital!

The world of digital and marketing moves ridiculously quick. So last  year, I made a point of going ‘back to school’ to broaden and update my knowledge in the area Each course was through a site called Coursera – which I can’t recommend enough. You can find more about the ones from last year and…

Goldilocks and the Instagram Porridge Updates…

Goldilocks went into the kitchen, where she found three bowls of porridge.  There was a great big sloppy-but-rustic looking bowl full of raisens, a middle sized ungarnished boring bowl and a small bowl from the Helen James – Considered Dunnes Stores Range (so cool but understated) filled with exotic superfood berries, chia seeds and cinnamon.  It…

Facebook’s Click-bait Content Update: What you need to Know NOW…

  “It’s a beautiful thing, the destruction of words.” ― George Orwell, 1984 Facebook’s latest update to its infamous algorithm has a lot of brands and content providers concerned – and with good reason. Here is what you need to know as a brand or content provider… What will the update effect? Both link titles (aka…

Just because You Can Count it, Doesn’t Make it Count

Over the weekend I was at a play in the Gate Theatre. Under Alan Stanford’s direction, The Constant Wife is already a resounding success. OK so Peter Crawley of the Irish Times thought it sucked and Ailbhe Jordan of The Mirror was perhaps less harsh in recognizing the thing for what it was – well produced, (perhaps a…

When that Marketing Word ‘Viral’ Becomes a Virus…

I’m a big fan of the Irish Times and a daily reader. But today I have to question their article regarding why this image was not on their front page. Miller states that the question was debated in HQ but ultimately they decided not to.Last night, was a big moment for many newspapers around Europe and…

Why LinkedIn is Going the Same Way as Tinder

Around this time last year I blogged about why – despite all the media and marketing ravings – Tinder was just not the answer to modern dating needs. The problem overlooked by many enthusiasts was, in many ways, a very simple one – human behaviour. In all our enthusiasm to praise the simple proposition, swipey-addictiveness…

Influencing the Influencer: 5 Brands and Vloggers who Know how to Work Together

Online influencers are great when it comes to turbocharging your marketing strategy, honing in on a really specific target audience and growing your reach as a brand. However, over the course of the development of such campaigns with these writers, vloggers and community managers, one important point is continuously emphasised, again and again. And it…

How to Develop a CONTEXTUAL Content Strategy

There are lots of arguments about what creativity means but when it comes to advertising, one thing is for sure – creativity without purpose is pretty pointless! Because it’s not enough to do something just because you can, because it’s the newest ‘thing’, because it’s #trending or just looks damn cool. Great work needs to…

How to Find Out Who Owns Your Data in 3 Minutes…

There’s an awful lot of noise these days about data ownership and privacy protection. However, I – like many of those who harp on about just what a big issue this is – find myself confronted by a the same nonchalant response from people every time. “Ah sure, it’s only my. I don’t get up to…

The Psychology of Digital Addiction

Final one in this series on neuroscience and digital for the moment. This is a slightly extended version of the piece I wrote for the Sunday Business Post last week, to include so tips on using digital most effectively in your day to day life. Interestingly, these guys really seem to know what they are…

What’s in a Word – Misogyny in the Politics of Irish Water

        I am very much anti Irish Water (in its current form) but I was extremely disappointed to hear about claims that the abuse being thrown by protesters in Jobstown was misogynistic in nature. The reasons they were deemed misogynistic was specifically the use of the words ‘bitch’ and ‘c*nt’ towards TD…

Unfriending Facebook, Part 2 – From the Brands Point of View

Last month I wrote about the traumatic experience that was deleting my Facebook account and why so many people around the world are losing interest in the platform to the point of ‘unfriending’ it – just like me. There were a number of reasons discussed as to why Facebook is becoming less popular from a…

#Frumping – are Friendships getting a Social Media Makeover?

So a few months back I was chatting to some of my mates about that whole ‘getting older’ thing. You know – the bits you didn’t know that happen in your late 20s but inevitably do. Like you’re friends’ brains suddenly being kidnapped by permanent baby talk and how the temporary pause in gift giving…

Modern ‘Social’ Etiquette – What’s in a Favourite?

Whether it’s acceptable to make a pass at someone on LinkedIn (no) or if you reeeally have to accept your Great Aunt Mildred’s friend request (yes), etiquette on social media is a potential minefield. So we thought we’d tackle one of the more ‘favourite’ conundrums – the Twitter favourite. Just what does that little ‘★’…

Just for LoLs – Rich Kids on Instagram

    Well we’re not sure whether to laugh at cry at this one but a new found blog for us is richkidsofinstagram. From diamond calculators, and Rolex parties to inflatable giant swans just… cause,  it’s pretty redonkulous. Includes such gems as ” I think so. #sushi #G6 #normallife by courtneyhazy #flyprivate “. You post pictures of…