Four Things you Really Need to Know about GDPR if in Marketing..

1. What is GDPR?

GDPR stands for General Data Protection Regulation. It will apply, from the 25th May 2018 to anyone handling data of an EU person or any EU based company (so literally any data we deal with in Irish marketing land).

2. Why should I care?

You could be fined up to 4% of your company’s total turnover if you don’t comply. That’s not an empty threat either, it’s very real with a very hard deadline of the 25th of May – zero wiggle room.

Marketing, media and advertising are going to be the industries most directly affected by the legislation. Remember the cookies compliance thing? It’s going to look like a piece of well, cake, next to the unavoidable chaos this is going to unleash. Yet few in marketing industry seem to be even talking about it – let alone planning.

The Internet of (Stolen) Things: 1.3 Million Irish are Illegally Downloading

While the industry has been primarily concerning itself with the rise of adblocking a much more concerning trend has been going on right under our noses. Odds are, as a digitally savvy heavy media consumer, you’re probably one of these trendsetters yourself. Now finally, we have the numbers. The Commercial Court was informed yesterday that approximately…

Why you need to Stop Reading this Stupid Blog Post… 

In about 5 mins I will auto post this quick piece to Facebook – where it will receive about 95% of it’s total traffic… and therein lies the problem.  Basically, you need to stop reading this blog post. Traditional media is undoubtably not without its flaws but the internet has zero rules or accountability for…

Free Courses from Facebook on Content just Launched

Facebook has just launched an online course for journalists. This should be of serious interest to anyone writing, blogging, creating native content, posting, monitoring, measuring, promoting, video or reporting on effectiveness. Apparently it was set up to meet the demand of a a single destination where you  can learn about Facebook’s products, tools and services…

List: Cheap (but Awesome) Online Courses in all things Digital!

The world of digital and marketing moves ridiculously quick. So last  year, I made a point of going ‘back to school’ to broaden and update my knowledge in the area Each course was through a site called Coursera – which I can’t recommend enough. You can find more about the ones from last year and…

Ireland – King of Netflix and Chill?

If you wasted away the bank holiday weekend watching Stranger Things, you’re not the only one… Netflix are notoriously cagey about their numbers and there has been a lot of speculation recently as to the value of the subscription company due to missed acquisition targets of new subscribers. The 1.6 mil new members to, the 83.18 million subscriber…

How Digital Subscriptions are Changing Our Behaviour…

Anyone watch The True Cost recently? It’s on Netflix, you totally need to check it out… One of the things I love about Netflix is that, while there is an awful lot of fluff on there, we are occasionally gifted with a little gem of a documentary, series or movie that otherwise may not be…

5 Insights about Irish Consumers from the Latest Google Consumer Barometer

The Google Consumer Barometer is one of those excellent free research resources available from Google – with what seems a robust methodology. The total sample surveyed for Ireland was 6119. Results are weighted by the census data of each country. Here are five interesting things the latest update tells us about Irish consumers… 1. We suck…

The Psychology of Digital Addiction

Final one in this series on neuroscience and digital for the moment. This is a slightly extended version of the piece I wrote for the Sunday Business Post last week, to include so tips on using digital most effectively in your day to day life. Interestingly, these guys really seem to know what they are…

Look Who’s Talkin – What Irish Mobile Data says About Our Habits

So, yesterday I put together the below charts on Irish mobile data quarterly, since 2009. It certainly makes a case for mobile advertising – just look at our data consumption! But the other things which are far more interesting to me is how they clearly show the rapid fall off of SMS traffic (does this…

Michael Kors Creates the First Instagram Ad… and it’s sorta ‘meh’

Don’t get me wrong – I love Michael Kors. As a brand and as a marketer – they’re always first with well advertising ‘firsts’ as we call em and firmly hold their own in amongst the luxury digital advertising innovators like Burberry, ASOS, Cartier, Net-a-Porter and Rolex. But I can’t help feeling that they had…

Trending: The Umano App

My current ‘to read’ list: 237 articles on Readability 6 magazines Half a Sunday Times paper The Saturday Magazines of the Irish Times 232 Books on kindle or stacked beside the bed… My love of reading is almost evenly matched by my intolerable hatred of missing out – which was why I was overjoyed when…

Is it Time to Try a Different Sort of Diet?

Ever think you consume too much crap, too often… that is never really good for you and you never really enjoy anyways? You’re not alone. People all over the world are talking about the consequence of the modern fast food lifestyle. Maybe it’s time for a diet – an information diet that is! The ways…