The Problem with Awards…

It can be hard to know these days what awards to aim for in marketing… We debate things like sponsorship bias and over awarding in the Irish marketplace – creating a loss of value in those wins. But I think there is another issue at hand when it comes to awards – the framework. I…

The Internet of (Stolen) Things: 1.3 Million Irish are Illegally Downloading

While the industry has been primarily concerning itself with the rise of adblocking a much more concerning trend has been going on right under our noses. Odds are, as a digitally savvy heavy media consumer, you’re probably one of these trendsetters yourself. Now finally, we have the numbers. The Commercial Court was informed yesterday that approximately…

Trump vs Clinton: The Facebook War …and Results?

A few hours ago, Mark Zuckerberg defended his board member’s 1.25 million donation to team Trump. Thiel – an early investor –  has not been distanced from the social network brand, with Zuckerberg addressing the issue head on to Facebook staff in an internal memo. This memo was the result of ‘concerns’ regarding the company’s…

Leaving Cert, Damn Leaving Cert and Statistics!

This year, 54,226 students sat leaving cert maths. 57,929 sat the leaving cert in 2015. But a much lower percentage (90% or 52,382) in 2015… 28% (15,198) did higher level this year. 27% (14,326 ) did higher level last year.   The percentage has been on the increase (duh) since the introduction of the additional 25 points…

Just because You Can Count it, Doesn’t Make it Count

Over the weekend I was at a play in the Gate Theatre. Under Alan Stanford’s direction, The Constant Wife is already a resounding success. OK so Peter Crawley of the Irish Times thought it sucked and Ailbhe Jordan of The Mirror was perhaps less harsh in recognizing the thing for what it was – well produced, (perhaps a…

When that Marketing Word ‘Viral’ Becomes a Virus…

I’m a big fan of the Irish Times and a daily reader. But today I have to question their article regarding why this image was not on their front page. Miller states that the question was debated in HQ but ultimately they decided not to.Last night, was a big moment for many newspapers around Europe and…

It’s all Greek to Me – Ireland and the Greek Crisis

The biggest news in the well, news, over the last seven days has been about the unfolding calamity of Greece. There’s been lots of interesting and indepth articles from lots of experts and not-so-experts alike. But I thought it was worth a look at Google Trends to see just what the Irish populace were actually…

How to Find Out Who Owns Your Data in 3 Minutes…

There’s an awful lot of noise these days about data ownership and privacy protection. However, I – like many of those who harp on about just what a big issue this is – find myself confronted by a the same nonchalant response from people every time. “Ah sure, it’s only my. I don’t get up to…

What’s in a Word – Misogyny in the Politics of Irish Water

        I am very much anti Irish Water (in its current form) but I was extremely disappointed to hear about claims that the abuse being thrown by protesters in Jobstown was misogynistic in nature. The reasons they were deemed misogynistic was specifically the use of the words ‘bitch’ and ‘c*nt’ towards TD…