Trending: Superfoods get Spiced Up for 2017

There’s a new kid on the ever-expanding block of Superfoods that you may not expect. Firstly, because it is relatively cheap (not a typically desirable a tribute we tend to admire from our superfoods) and will continue to be. Secondly because it’s accessible (no need for the trip to the health store). In fact, it’s actually…

Generation Who?! An Honest Marketing Guide to Irish Demographics

The only thing more annoying than talk about millennials, is the disputes over who millennials are. The biggest problem is that we are applying a global label to a little island. So, I’ve gone and tried to put these global labels in an Irish context and added my own ‘definitive’ dates! I’ve also relabeled them,…

What Recipes are Rising to the Top of The Great British Bake Off?

Two  things you would have thought the world had had enough of was reality and cookery programmes. But when the award winning Great British Bake Off first aired in 2010, it took us by surprise. The self-aware sugar dusted series has since spawned umpteen spin off, thirteen specials and has been reimagined in 17 other…

What High School Can Teach Us about Selling an Idea…

So yesterday I finished my last online MOOC course from Coursera in the Psychology of Popularity. Praise must go out to Dr. Prinstein created a fun, interactive and interesting course (the content of which you can still view here). So, it seems that just like sociology, science and microeconomics, you can learn a lot about the larger world by closely…

The Science of Mean Girls – 7 Insights about Popularity

Why You should Care about Popularity… When we think of ‘popularity’, our minds typically wander to secondary school, or perhaps (if you’re Irish) a set of borrowed scenes from the fictional American high schools that graced our TVs as children. We think Mean Girls. We think Clueless, Grease, Breakfast Club… Each generation has their ‘go…

It’s all Greek to Me – Ireland and the Greek Crisis

The biggest news in the well, news, over the last seven days has been about the unfolding calamity of Greece. There’s been lots of interesting and indepth articles from lots of experts and not-so-experts alike. But I thought it was worth a look at Google Trends to see just what the Irish populace were actually…

5 Insights about Irish Consumers from the Latest Google Consumer Barometer

The Google Consumer Barometer is one of those excellent free research resources available from Google – with what seems a robust methodology. The total sample surveyed for Ireland was 6119. Results are weighted by the census data of each country. Here are five interesting things the latest update tells us about Irish consumers… 1. We suck…

Just for LOLs: Zen Riddles for Millenials

Haven’t done a ‘just for LOLs’ in a while, but humour tells us a lot about what’s going on in the world. This is a great one from College Humor about millennial frustrations. As Charlie Chaplin said, ‘Life is a tragedy when seen in close up but a comedy in long-shot’. Always bang on, another…

The Psychology of Digital Addiction

Final one in this series on neuroscience and digital for the moment. This is a slightly extended version of the piece I wrote for the Sunday Business Post last week, to include so tips on using digital most effectively in your day to day life. Interestingly, these guys really seem to know what they are…

Look Who’s Talkin – What Irish Mobile Data says About Our Habits

So, yesterday I put together the below charts on Irish mobile data quarterly, since 2009. It certainly makes a case for mobile advertising – just look at our data consumption! But the other things which are far more interesting to me is how they clearly show the rapid fall off of SMS traffic (does this…

Teaching Gender Inequality – the Simple Irish Stats

So I’m trying to hack my way through my readability list of unread articles from 2014 and a few on gender in the workplace are in there. I thought I’d pull together this table on gender and equality in the educational employment. Unlike many careers, education tends to have very clear labels or ‘stages’ of…

Microtrend: Bitchin’ Beanies and Two Finger Tees

So I think the humble slogan t-shirt is making a serious come back – revamped with fresh slogans, sayings and ‘in’ jokes of a new generation. T-shirts, I guess, are a super quick way for a company to take a cultural trend or idea and interpret it in fashion. I mean all they have to…

Is it Time to Try a Different Sort of Diet?

Ever think you consume too much crap, too often… that is never really good for you and you never really enjoy anyways? You’re not alone. People all over the world are talking about the consequence of the modern fast food lifestyle. Maybe it’s time for a diet – an information diet that is! The ways…