Why you need to Stop Reading this Stupid Blog Post… 

In about 5 mins I will auto post this quick piece to Facebook – where it will receive about 95% of it’s total traffic… and therein lies the problem.  Basically, you need to stop reading this blog post. Traditional media is undoubtably not without its flaws but the internet has zero rules or accountability for…

Happenings: A Festival for Storytellers Hits Dublin Next Week

There has been plenty of conversation in 2016 about this years winners and losers of the media world but while pretty much everything has been up for debate one area everyone seems to agree on is video. Whether your in social content, news or even publishing, video has become the default hero format. Now, there…

List: Cheap (but Awesome) Online Courses in all things Digital!

The world of digital and marketing moves ridiculously quick. So last  year, I made a point of going ‘back to school’ to broaden and update my knowledge in the area Each course was through a site called Coursera – which I can’t recommend enough. You can find more about the ones from last year and…

Facebook’s Click-bait Content Update: What you need to Know NOW…

  “It’s a beautiful thing, the destruction of words.” ― George Orwell, 1984 Facebook’s latest update to its infamous algorithm has a lot of brands and content providers concerned – and with good reason. Here is what you need to know as a brand or content provider… What will the update effect? Both link titles (aka…

When that Marketing Word ‘Viral’ Becomes a Virus…

I’m a big fan of the Irish Times and a daily reader. But today I have to question their article regarding why this image was not on their front page. Miller states that the question was debated in HQ but ultimately they decided not to.Last night, was a big moment for many newspapers around Europe and…

How Digital Subscriptions are Changing Our Behaviour…

Anyone watch The True Cost recently? It’s on Netflix, you totally need to check it out… One of the things I love about Netflix is that, while there is an awful lot of fluff on there, we are occasionally gifted with a little gem of a documentary, series or movie that otherwise may not be…

Influencing the Influencer: 5 Brands and Vloggers who Know how to Work Together

Online influencers are great when it comes to turbocharging your marketing strategy, honing in on a really specific target audience and growing your reach as a brand. However, over the course of the development of such campaigns with these writers, vloggers and community managers, one important point is continuously emphasised, again and again. And it…

How to Develop a CONTEXTUAL Content Strategy

There are lots of arguments about what creativity means but when it comes to advertising, one thing is for sure – creativity without purpose is pretty pointless! Because it’s not enough to do something just because you can, because it’s the newest ‘thing’, because it’s #trending or just looks damn cool. Great work needs to…

Will YOU Be Paying for the Irish Times?

Follow my blog with Bloglovin So, after an abundance of rumours for the last 5 years, the Irish Times have finally publicly announced they will be going behind the paywall (well, partially)… next week! The Price: €12 per month for 3 devices simultaneously. For that, you get what you currently get, plus access to the…

Unfriending Facebook, Part 2 – From the Brands Point of View

Last month I wrote about the traumatic experience that was deleting my Facebook account and why so many people around the world are losing interest in the platform to the point of ‘unfriending’ it – just like me. There were a number of reasons discussed as to why Facebook is becoming less popular from a…

What Women Want: Tech is NOT for Girls!

  We’ve come a long way in terms of equality for women. And while Lean In tells us there’s plenty ladies can be subtly doing to further the cause in the workplace, there is one area that I think needs to be a little more aggressively pushed – magazines. I’m not talking about the content…

Trending: The Umano App

My current ‘to read’ list: 237 articles on Readability 6 magazines Half a Sunday Times paper The Saturday Magazines of the Irish Times 232 Books on kindle or stacked beside the bed… My love of reading is almost evenly matched by my intolerable hatred of missing out – which was why I was overjoyed when…

Is it Time to Try a Different Sort of Diet?

Ever think you consume too much crap, too often… that is never really good for you and you never really enjoy anyways? You’re not alone. People all over the world are talking about the consequence of the modern fast food lifestyle. Maybe it’s time for a diet – an information diet that is! The ways…