The Internet of (Stolen) Things: 1.3 Million Irish are Illegally Downloading

While the industry has been primarily concerning itself with the rise of adblocking a much more concerning trend has been going on right under our noses. Odds are, as a digitally savvy heavy media consumer, you’re probably one of these trendsetters yourself. Now finally, we have the numbers. The Commercial Court was informed yesterday that approximately…

Super Bowl Ads get Political… but Haven’t We Been Here Before?

Probably the most common headline regarding the Super Bowl ads this year is how some brands chose to ‘get political’. Particularly noteworthy were Airbnb and Coca-Cola. This is leading to a debate about the role of brands in politics and social movements. Are they supposed to steer clear, or dive in? A lot of people…

Are We Finally Breaking Up with ‘The Start Up Guy’? 

Open any financial, business or economic magazine or newspaper section and you will be bombarded with interviews, news and speculations about the heady world of the tech startup. The Silicon Valley Hooded Hero has long replaced the ‘Serious Suit’ as the aspirational business pin-up of our time. After all, he’s different. He ‘gets’ people and…

Birds of a Feather: What do Charlie Brooker and Katie Price have in Common?

If you working in marketing/digital/media and don’t know Charlie Brooker, you need to. Also, what the hell have you been doing with your spare time? Famed for pretty much predicting a certain prime minister’s ‘incident with a pig’, the journalist gone-TV-writer is actually a lot more impressive for his overall cutting commentary on modern media…

Generation Who?! An Honest Marketing Guide to Irish Demographics

The only thing more annoying than talk about millennials, is the disputes over who millennials are. The biggest problem is that we are applying a global label to a little island. So, I’ve gone and tried to put these global labels in an Irish context and added my own ‘definitive’ dates! I’ve also relabeled them,…

Trump vs Clinton: The Facebook War …and Results?

A few hours ago, Mark Zuckerberg defended his board member’s 1.25 million donation to team Trump. Thiel – an early investor –  has not been distanced from the social network brand, with Zuckerberg addressing the issue head on to Facebook staff in an internal memo. This memo was the result of ‘concerns’ regarding the company’s…

Goldilocks and the Instagram Porridge Updates…

Goldilocks went into the kitchen, where she found three bowls of porridge.  There was a great big sloppy-but-rustic looking bowl full of raisens, a middle sized ungarnished boring bowl and a small bowl from the Helen James – Considered Dunnes Stores Range (so cool but understated) filled with exotic superfood berries, chia seeds and cinnamon.  It…

How to Create Value Out of Something Completely Useless

What’s the greatest trick a marketer’s ever pulled? Diamonds. You see, about once a decade or so, the marketing world strikes ‘gold’ with a one-liner that is truly life changing. No, really. I mean in the sense that this line, this one tiny piece of copy, triggers a shift in the psychology of the masses. Lines…

How Digital Subscriptions are Changing Our Behaviour…

Anyone watch The True Cost recently? It’s on Netflix, you totally need to check it out… One of the things I love about Netflix is that, while there is an awful lot of fluff on there, we are occasionally gifted with a little gem of a documentary, series or movie that otherwise may not be…

What High School Can Teach Us about Selling an Idea…

So yesterday I finished my last online MOOC course from Coursera in the Psychology of Popularity. Praise must go out to Dr. Prinstein created a fun, interactive and interesting course (the content of which you can still view here). So, it seems that just like sociology, science and microeconomics, you can learn a lot about the larger world by closely…

Why LinkedIn is Going the Same Way as Tinder

Around this time last year I blogged about why – despite all the media and marketing ravings – Tinder was just not the answer to modern dating needs. The problem overlooked by many enthusiasts was, in many ways, a very simple one – human behaviour. In all our enthusiasm to praise the simple proposition, swipey-addictiveness…

Why it’s Time To Change the Way We Think, About How We Think

Over the course of the last year, I’ve spent an awful lot of time reading, studying and discussing the importance of the herd to our neanderthal brains. We may think we have come a long way, particularly of late – thanks to our progression in the areas of science, culture and technology but in reality, our caveman…

The Science of Mean Girls – 7 Insights about Popularity

Why You should Care about Popularity… When we think of ‘popularity’, our minds typically wander to secondary school, or perhaps (if you’re Irish) a set of borrowed scenes from the fictional American high schools that graced our TVs as children. We think Mean Girls. We think Clueless, Grease, Breakfast Club… Each generation has their ‘go…

Why Clerys is Gone – the Real Reason

My very first ‘real’ job was in Clerys. It was in Principles (long lost to the recession) on the first floor, where fashion went to die. I remember laughing together with my friend at the weirdness of it all. It was like stepping through a time warp – a sort of purgatory of oversized knickers…

Just for LOLs: Zen Riddles for Millenials

Haven’t done a ‘just for LOLs’ in a while, but humour tells us a lot about what’s going on in the world. This is a great one from College Humor about millennial frustrations. As Charlie Chaplin said, ‘Life is a tragedy when seen in close up but a comedy in long-shot’. Always bang on, another…

The Psychology of Digital Addiction

Final one in this series on neuroscience and digital for the moment. This is a slightly extended version of the piece I wrote for the Sunday Business Post last week, to include so tips on using digital most effectively in your day to day life. Interestingly, these guys really seem to know what they are…

Mindfulness: The Science, Benefits and 5 Starter Steps

A few weeks ago I gave brief talk on the causes and importance of anxiety and stress in the digital age at IAPI. Not wanting to ‘rant on’ without offering any solutions… Now I want to talk solutions in practical steps… and that means mindfulness. What Mindfulness Isn’t: Mindfulness is not the latest buzz word….

The Digital Divide: Understanding Our Relationships and Behaviour Online

There’s been a lot of talk recently about how – in this digital age – can brands navigate their ‘relationships’ with consumers (i.e. ‘people’ if you’re a hip-down-to-the-beat-brand that doesn’t go in for such labels). There has also been a lot of hyped-up talk about ‘youths’ relationship with each other over digital. And I have to say,…

The ‘How Basic are You?’ Test

There’s a new phrase that seems to be knocking about (and even appearing on quite a few t-shirts) – ‘Basic Bitches’. The trend for hating on ‘basic bitches’ is pretty much akin to hating on, well anyone showing a lack of originality. There’s a pretty funny video on it from College Humour below… The thing…

#Frumping – are Friendships getting a Social Media Makeover?

So a few months back I was chatting to some of my mates about that whole ‘getting older’ thing. You know – the bits you didn’t know that happen in your late 20s but inevitably do. Like you’re friends’ brains suddenly being kidnapped by permanent baby talk and how the temporary pause in gift giving…

What Women Want: Tech is NOT for Girls!

  We’ve come a long way in terms of equality for women. And while Lean In tells us there’s plenty ladies can be subtly doing to further the cause in the workplace, there is one area that I think needs to be a little more aggressively pushed – magazines. I’m not talking about the content…