Super Bowl Ads get Political… but Haven’t We Been Here Before?

Probably the most common headline regarding the Super Bowl ads this year is how some brands chose to ‘get political’. Particularly noteworthy were Airbnb and Coca-Cola. This is leading to a debate about the role of brands in politics and social movements. Are they supposed to steer clear, or dive in? A lot of people…

Generation Who?! An Honest Marketing Guide to Irish Demographics

The only thing more annoying than talk about millennials, is the disputes over who millennials are. The biggest problem is that we are applying a global label to a little island. So, I’ve gone and tried to put these global labels in an Irish context and added my own ‘definitive’ dates! I’ve also relabeled them,…

3 Questions any Brand should Start With…in the Quest for Success

[From a previous article in print] By virtue of the fact you’re reading this blog, you probably already know a thing or two about digital and social marketing. But when it comes to making the step into that world, it can be very hard to know where to start. The below article originally appeared in the…

List: Cheap (but Awesome) Online Courses in all things Digital!

The world of digital and marketing moves ridiculously quick. So last  year, I made a point of going ‘back to school’ to broaden and update my knowledge in the area Each course was through a site called Coursera – which I can’t recommend enough. You can find more about the ones from last year and…

How to Create Value Out of Something Completely Useless

What’s the greatest trick a marketer’s ever pulled? Diamonds. You see, about once a decade or so, the marketing world strikes ‘gold’ with a one-liner that is truly life changing. No, really. I mean in the sense that this line, this one tiny piece of copy, triggers a shift in the psychology of the masses. Lines…

When that Marketing Word ‘Viral’ Becomes a Virus…

I’m a big fan of the Irish Times and a daily reader. But today I have to question their article regarding why this image was not on their front page. Miller states that the question was debated in HQ but ultimately they decided not to.Last night, was a big moment for many newspapers around Europe and…

What High School Can Teach Us about Selling an Idea…

So yesterday I finished my last online MOOC course from Coursera in the Psychology of Popularity. Praise must go out to Dr. Prinstein created a fun, interactive and interesting course (the content of which you can still view here). So, it seems that just like sociology, science and microeconomics, you can learn a lot about the larger world by closely…

This is Not Just any Marketing Rant, this, is an M&S Rant

Let’s stop for a moment and think about a lovely establishment that even the Irish adore in all it’s middle-class bunting and Britishness, M&S. Don’t worry, I’ll give you a moment… What’s the first thing that came to mind? Warm treacle toffee on piping hot puds? Two for one deals on your favourite spuds? Table tops…

Why Clerys is Gone – the Real Reason

My very first ‘real’ job was in Clerys. It was in Principles (long lost to the recession) on the first floor, where fashion went to die. I remember laughing together with my friend at the weirdness of it all. It was like stepping through a time warp – a sort of purgatory of oversized knickers…

Time to Call ‘Bullshit’ on Nostalgia (or ‘Why We Need to Dump the Christmas Jumper’)

Nostalgia – a “wistful or excessively sentimental sometimes abnormal yearning for return to or of some past period or irrecoverable condition“. So says some online dictionary I just googled there. Throughout history, when a lack of belief or an uncertainty in the future found a home in our collective conscious, nostalgia suddenly becomes de rigueur.  It’s something the victorians were…

Unfriending Facebook, Part 2 – From the Brands Point of View

Last month I wrote about the traumatic experience that was deleting my Facebook account and why so many people around the world are losing interest in the platform to the point of ‘unfriending’ it – just like me. There were a number of reasons discussed as to why Facebook is becoming less popular from a…

What Women Want: Tech is NOT for Girls!

  We’ve come a long way in terms of equality for women. And while Lean In tells us there’s plenty ladies can be subtly doing to further the cause in the workplace, there is one area that I think needs to be a little more aggressively pushed – magazines. I’m not talking about the content…