Four Things you Really Need to Know about GDPR if in Marketing..

1. What is GDPR?

GDPR stands for General Data Protection Regulation. It will apply, from the 25th May 2018 to anyone handling data of an EU person or any EU based company (so literally any data we deal with in Irish marketing land).

2. Why should I care?

You could be fined up to 4% of your company’s total turnover if you don’t comply. That’s not an empty threat either, it’s very real with a very hard deadline of the 25th of May – zero wiggle room.

Marketing, media and advertising are going to be the industries most directly affected by the legislation. Remember the cookies compliance thing? It’s going to look like a piece of well, cake, next to the unavoidable chaos this is going to unleash. Yet few in marketing industry seem to be even talking about it – let alone planning.

Are We Finally Breaking Up with ‘The Start Up Guy’? 

Open any financial, business or economic magazine or newspaper section and you will be bombarded with interviews, news and speculations about the heady world of the tech startup. The Silicon Valley Hooded Hero has long replaced the ‘Serious Suit’ as the aspirational business pin-up of our time. After all, he’s different. He ‘gets’ people and…

Free Courses from Facebook on Content just Launched

Facebook has just launched an online course for journalists. This should be of serious interest to anyone writing, blogging, creating native content, posting, monitoring, measuring, promoting, video or reporting on effectiveness. Apparently it was set up to meet the demand of a a single destination where you  can learn about Facebook’s products, tools and services…

Trending: Google Home – This Year’s Christmas Must Have?

If, like me, you’re a tech lover who has got frustrated by serious lack of innovation every time the newest i-Whatever or smart-yoke has come out then it may be time to rejoice in a truly new ‘thing’ among the internet of ‘thingys’. Google Home is now available to pre-order. But what is it? Well…

List: Cheap (but Awesome) Online Courses in all things Digital!

The world of digital and marketing moves ridiculously quick. So last  year, I made a point of going ‘back to school’ to broaden and update my knowledge in the area Each course was through a site called Coursera – which I can’t recommend enough. You can find more about the ones from last year and…

Ireland – King of Netflix and Chill?

If you wasted away the bank holiday weekend watching Stranger Things, you’re not the only one… Netflix are notoriously cagey about their numbers and there has been a lot of speculation recently as to the value of the subscription company due to missed acquisition targets of new subscribers. The 1.6 mil new members to, the 83.18 million subscriber…

Why LinkedIn is Going the Same Way as Tinder

Around this time last year I blogged about why – despite all the media and marketing ravings – Tinder was just not the answer to modern dating needs. The problem overlooked by many enthusiasts was, in many ways, a very simple one – human behaviour. In all our enthusiasm to praise the simple proposition, swipey-addictiveness…

How to Find Out Who Owns Your Data in 3 Minutes…

There’s an awful lot of noise these days about data ownership and privacy protection. However, I – like many of those who harp on about just what a big issue this is – find myself confronted by a the same nonchalant response from people every time. “Ah sure, it’s only my. I don’t get up to…

Mindfulness: The Science, Benefits and 5 Starter Steps

A few weeks ago I gave brief talk on the causes and importance of anxiety and stress in the digital age at IAPI. Not wanting to ‘rant on’ without offering any solutions… Now I want to talk solutions in practical steps… and that means mindfulness. What Mindfulness Isn’t: Mindfulness is not the latest buzz word….

If You Do One Good Thing Today… Smile (with #AmazonSmile)

At this exact moment (Friday afternoon), the regular activity on the internet goes a little weird… The bodies may be in the office but the minds are on the weekend – and you can see it from our collective browsing patterns. In particular, spikes in online retail browsing tend to spike on a Friday afternoon….

Look Who’s Talkin – What Irish Mobile Data says About Our Habits

So, yesterday I put together the below charts on Irish mobile data quarterly, since 2009. It certainly makes a case for mobile advertising – just look at our data consumption! But the other things which are far more interesting to me is how they clearly show the rapid fall off of SMS traffic (does this…

Hailo Gets PreBook – Why it Matters in Dublin and Two Handy Hacks

When the London app Hailo launched in the US market it was expected to pummel it’s old and outdated cab hire competition. However in October of last year – several dozen legal battles and a heap of marketing spend later – Hailo announced they were pulling out of the North American market entirely. The company cited…

8 Amazing Places to Stay in Ireland with Airbnb

Níl aon tinteán mar do thinteán féin as the old phrase goes but other people’s firesides sure can make for a lovely retreat. So, the term ‘staycation’ has been knocking around in Ireland since the big R hit back in 2008. And while plenty of us have been exploring what our own back yard has to…

Why You Should Totally Read Comics

You Can’t Judge a Book by It’s Cover – But You Can Judge a Comic Book by a Page I’ve just this week completed an online course from the University of Boulder, Colorado on comic books and graphic novels. People are often really ‘judgey’ about reading comics, and about the sort of people that do…

Why Snapchat is Now Less ‘Private’ than WhatsApp…

So Snapchat – the mobile temporary image and video sharing app loved by under 25s – has changed its privacy policy and T&Cs and folks, it ain’t looking good. If you would like the 140 character summary, scroll straight down to the bottom of this post but for everyone else, here goes: First and foremost…

It’s Time for the Internet of Ideas

(reboot) Back in November The Web Summit arrived in Dublin. And for a brief, beautiful week, nerds ruled the streets. Publicans wondered bemusedly at their sudden shortage of craft beer, delinquent ‘youths’ in Temple Bar were temporarily scared off by desperate start ups, begging them to invest. People with Google Glass could actually walk around…

Ted Talks I’ve actually Applied to Everyday Life

We all love a good TED Talk. They’re enlightening, interesting and extremely entertaining and digestible as an educational format… but what have you actually changed in your life thanks to a TED Talk? When I think about it, not a lot! Of course TED has made me change my opinion (or at the very least,…

What Women Want: Tech is NOT for Girls!

  We’ve come a long way in terms of equality for women. And while Lean In tells us there’s plenty ladies can be subtly doing to further the cause in the workplace, there is one area that I think needs to be a little more aggressively pushed – magazines. I’m not talking about the content…

Trending: Zombies?! (What Finally got Me Running…)

For a long time I put ‘running’ in the same mind-numbing box as other boring pursuits such as tennis, golf, darts or cricket. Anchorman Ron Burgundy famously described ‘yogging’ as a hobby in which ‘apparently you just run for an extended period of time‘ and up to this point I’d have agreed that description pretty…

Make Drinking Easier (and other stuff too) Trending: Evernote

Being the ‘organiser’ in a group is an absolute pain in the hole.  I don’t know why I get landed with it as I am completely incompetent. Perhaps the default selection of me as organizer is actually a subtle polite indication from my friends that we don’t actually all want to see each other? Anyways……

Trending: The Umano App

My current ‘to read’ list: 237 articles on Readability 6 magazines Half a Sunday Times paper The Saturday Magazines of the Irish Times 232 Books on kindle or stacked beside the bed… My love of reading is almost evenly matched by my intolerable hatred of missing out – which was why I was overjoyed when…