Leaving Cert, Damn Leaving Cert and Statistics!

This year, 54,226 students sat leaving cert maths. 57,929 sat the leaving cert in 2015. But a much lower percentage (90% or 52,382) in 2015… 28% (15,198) did higher level this year. 27% (14,326 ) did higher level last year.   The percentage has been on the increase (duh) since the introduction of the additional 25 points…

Goldilocks and the Instagram Porridge Updates…

Goldilocks went into the kitchen, where she found three bowls of porridge.  There was a great big sloppy-but-rustic looking bowl full of raisens, a middle sized ungarnished boring bowl and a small bowl from the Helen James – Considered Dunnes Stores Range (so cool but understated) filled with exotic superfood berries, chia seeds and cinnamon.  It…

Facebook’s Click-bait Content Update: What you need to Know NOW…

  “It’s a beautiful thing, the destruction of words.” ― George Orwell, 1984 Facebook’s latest update to its infamous algorithm has a lot of brands and content providers concerned – and with good reason. Here is what you need to know as a brand or content provider… What will the update effect? Both link titles (aka…

Ireland – King of Netflix and Chill?

If you wasted away the bank holiday weekend watching Stranger Things, you’re not the only one… Netflix are notoriously cagey about their numbers and there has been a lot of speculation recently as to the value of the subscription company due to missed acquisition targets of new subscribers. The 1.6 mil new members to, the 83.18 million subscriber…

Just because You Can Count it, Doesn’t Make it Count

Over the weekend I was at a play in the Gate Theatre. Under Alan Stanford’s direction, The Constant Wife is already a resounding success. OK so Peter Crawley of the Irish Times thought it sucked and Ailbhe Jordan of The Mirror was perhaps less harsh in recognizing the thing for what it was – well produced, (perhaps a…

How to Create Value Out of Something Completely Useless

What’s the greatest trick a marketer’s ever pulled? Diamonds. You see, about once a decade or so, the marketing world strikes ‘gold’ with a one-liner that is truly life changing. No, really. I mean in the sense that this line, this one tiny piece of copy, triggers a shift in the psychology of the masses. Lines…

A Brave Beauty Ad for the YouTube Generation

As I’ve said before, beauty brands are notoriously bad at shifting from the 1950’s status quo but in recent months we have seen a few names out their shaking it up a little. The one to catch our attention most recently has been the team up between haircare brand Aussie Haircare and YouTube megastars Graydon…

When that Marketing Word ‘Viral’ Becomes a Virus…

I’m a big fan of the Irish Times and a daily reader. But today I have to question their article regarding why this image was not on their front page. Miller states that the question was debated in HQ but ultimately they decided not to.Last night, was a big moment for many newspapers around Europe and…

What Recipes are Rising to the Top of The Great British Bake Off?

Two  things you would have thought the world had had enough of was reality and cookery programmes. But when the award winning Great British Bake Off first aired in 2010, it took us by surprise. The self-aware sugar dusted series has since spawned umpteen spin off, thirteen specials and has been reimagined in 17 other…

How Digital Subscriptions are Changing Our Behaviour…

Anyone watch The True Cost recently? It’s on Netflix, you totally need to check it out… One of the things I love about Netflix is that, while there is an awful lot of fluff on there, we are occasionally gifted with a little gem of a documentary, series or movie that otherwise may not be…

What High School Can Teach Us about Selling an Idea…

So yesterday I finished my last online MOOC course from Coursera in the Psychology of Popularity. Praise must go out to Dr. Prinstein created a fun, interactive and interesting course (the content of which you can still view here). So, it seems that just like sociology, science and microeconomics, you can learn a lot about the larger world by closely…

Why LinkedIn is Going the Same Way as Tinder

Around this time last year I blogged about why – despite all the media and marketing ravings – Tinder was just not the answer to modern dating needs. The problem overlooked by many enthusiasts was, in many ways, a very simple one – human behaviour. In all our enthusiasm to praise the simple proposition, swipey-addictiveness…

Why it’s Time To Change the Way We Think, About How We Think

Over the course of the last year, I’ve spent an awful lot of time reading, studying and discussing the importance of the herd to our neanderthal brains. We may think we have come a long way, particularly of late – thanks to our progression in the areas of science, culture and technology but in reality, our caveman…

The Science of Mean Girls – 7 Insights about Popularity

Why You should Care about Popularity… When we think of ‘popularity’, our minds typically wander to secondary school, or perhaps (if you’re Irish) a set of borrowed scenes from the fictional American high schools that graced our TVs as children. We think Mean Girls. We think Clueless, Grease, Breakfast Club… Each generation has their ‘go…

This is Not Just any Marketing Rant, this, is an M&S Rant

Let’s stop for a moment and think about a lovely establishment that even the Irish adore in all it’s middle-class bunting and Britishness, M&S. Don’t worry, I’ll give you a moment… What’s the first thing that came to mind? Warm treacle toffee on piping hot puds? Two for one deals on your favourite spuds? Table tops…

Influencing the Influencer: 5 Brands and Vloggers who Know how to Work Together

Online influencers are great when it comes to turbocharging your marketing strategy, honing in on a really specific target audience and growing your reach as a brand. However, over the course of the development of such campaigns with these writers, vloggers and community managers, one important point is continuously emphasised, again and again. And it…

It’s all Greek to Me – Ireland and the Greek Crisis

The biggest news in the well, news, over the last seven days has been about the unfolding calamity of Greece. There’s been lots of interesting and indepth articles from lots of experts and not-so-experts alike. But I thought it was worth a look at Google Trends to see just what the Irish populace were actually…

The Truth about Domestic Violence – #1in5

I’ve written about domestic violence before, somewhat vaguely. I guess even, somewhat apologetically. And I feel, even now, somewhat apologetic in doing so again. This, after all, is a trends and marketing blog – not a personal one. Most of all – if I’m completely honest, I’m worried what people will think of me professionally….

5 Insights about Irish Consumers from the Latest Google Consumer Barometer

The Google Consumer Barometer is one of those excellent free research resources available from Google – with what seems a robust methodology. The total sample surveyed for Ireland was 6119. Results are weighted by the census data of each country. Here are five interesting things the latest update tells us about Irish consumers… 1. We suck…

How to Develop a CONTEXTUAL Content Strategy

There are lots of arguments about what creativity means but when it comes to advertising, one thing is for sure – creativity without purpose is pretty pointless! Because it’s not enough to do something just because you can, because it’s the newest ‘thing’, because it’s #trending or just looks damn cool. Great work needs to…

How to Find Out Who Owns Your Data in 3 Minutes…

There’s an awful lot of noise these days about data ownership and privacy protection. However, I – like many of those who harp on about just what a big issue this is – find myself confronted by a the same nonchalant response from people every time. “Ah sure, it’s only my. I don’t get up to…