The Problem with Awards…

It can be hard to know these days what awards to aim for in marketing… We debate things like sponsorship bias and over awarding in the Irish marketplace – creating a loss of value in those wins. But I think there is another issue at hand when it comes to awards – the framework. I…

The Internet of (Stolen) Things: 1.3 Million Irish are Illegally Downloading

While the industry has been primarily concerning itself with the rise of adblocking a much more concerning trend has been going on right under our noses. Odds are, as a digitally savvy heavy media consumer, you’re probably one of these trendsetters yourself. Now finally, we have the numbers. The Commercial Court was informed yesterday that approximately…

Super Bowl Ads get Political… but Haven’t We Been Here Before?

Probably the most common headline regarding the Super Bowl ads this year is how some brands chose to ‘get political’. Particularly noteworthy were Airbnb and Coca-Cola. This is leading to a debate about the role of brands in politics and social movements. Are they supposed to steer clear, or dive in? A lot of people…

Why Brands Need to Be More Airbnb

  Lots of brands have great branding. Lots of brands have a compelling identity and a positioning founded on a core vision and deep understanding of their audience. Lots of them also have a memorable design that somehow magically captures all this. But how many brands can say they actually live it? Airbnb has become…

Are We Finally Breaking Up with ‘The Start Up Guy’? 

Open any financial, business or economic magazine or newspaper section and you will be bombarded with interviews, news and speculations about the heady world of the tech startup. The Silicon Valley Hooded Hero has long replaced the ‘Serious Suit’ as the aspirational business pin-up of our time. After all, he’s different. He ‘gets’ people and…

Robot Makes the Panel at Dublin Tech Summit…

The full details for Dublin Tech Summit have just been released with an impressive line-up of speakers. Amongst them, a robot. RobotThesbian will be talking on the 16th of Feb about, well, the rise of the robots. FYI he can be yours for the knock-down bargain price of fifty grand. While many global panelists at events may be famed…

Irish Tourism Rises 11% in 2016

In the percieved epic global mess that was perceived to be 2016, it’s nice to here some good news. Tourism to Ireland is up 11% on last year.  Visits from Mainland Europe grew by 8.8% to 3,096,300 visits.  North America a whopping increase of 18.3% to 1,699,100. GB up by 11.1%  to 3,620,500 visits. Rest…

Trending: The Home Truth in the White Noise of #HomeSweetHome

There has been a lot of pointless chit chat, online ‘noise’ and debate about Home Sweet Home. And it is all entirely missing the point. Because it goes beyond the debate about the usual (I’m going to call) ‘bono-bashing’ – where Irish people give out about successful Irish people for getting #notions and out to get the attention of…

Trending: Superfoods get Spiced Up for 2017

There’s a new kid on the ever-expanding block of Superfoods that you may not expect. Firstly, because it is relatively cheap (not a typically desirable a tribute we tend to admire from our superfoods) and will continue to be. Secondly because it’s accessible (no need for the trip to the health store). In fact, it’s actually…

Why you need to Stop Reading this Stupid Blog Post… 

In about 5 mins I will auto post this quick piece to Facebook – where it will receive about 95% of it’s total traffic… and therein lies the problem.  Basically, you need to stop reading this blog post. Traditional media is undoubtably not without its flaws but the internet has zero rules or accountability for…

Hold the Line – The Economic Realities that Trump Trump

I’m here at Kilkenomics in Kilkenny (where else) – where for four days the unlikely duo of comedy and economics collide. And to be honest, from what we’ve heard from this afternoons filming of Agenda (David McWilliams new programme on TV3) perhaps if you can do is laugh. It’s no surprise that the conversation keeps circling back to…

Happenings: A Festival for Storytellers Hits Dublin Next Week

There has been plenty of conversation in 2016 about this years winners and losers of the media world but while pretty much everything has been up for debate one area everyone seems to agree on is video. Whether your in social content, news or even publishing, video has become the default hero format. Now, there…

Trending: H&M partners with Luxury Brand Kenzo and instantly Sells Out

Over the last few years bargain megabrand H&M have made a number of strategic partnerships with luxury names. Most notably perhaps was the Balmain partnership this time last year. A number of people put the phenomenal success down to the ‘kardashian’ effect – as they had used Kendall Jenner as the famous face to front the…

Birds of a Feather: What do Charlie Brooker and Katie Price have in Common?

If you working in marketing/digital/media and don’t know Charlie Brooker, you need to. Also, what the hell have you been doing with your spare time? Famed for pretty much predicting a certain prime minister’s ‘incident with a pig’, the journalist gone-TV-writer is actually a lot more impressive for his overall cutting commentary on modern media…

Trending: Everyone’s Going to… Mass

Is there anything to be said for another mass? Well apparently, yes. Over 186 thousand Irish people on are going this Sunday and over 42,000 are at least interested. Well at least, according to Facebook. ‘Mass’ has gone (hate the word but…) viral over the last 24 hours as a random event on the social…

Generation Who?! An Honest Marketing Guide to Irish Demographics

The only thing more annoying than talk about millennials, is the disputes over who millennials are. The biggest problem is that we are applying a global label to a little island. So, I’ve gone and tried to put these global labels in an Irish context and added my own ‘definitive’ dates! I’ve also relabeled them,…

Free Courses from Facebook on Content just Launched

Facebook has just launched an online course for journalists. This should be of serious interest to anyone writing, blogging, creating native content, posting, monitoring, measuring, promoting, video or reporting on effectiveness. Apparently it was set up to meet the demand of a a single destination where you  can learn about Facebook’s products, tools and services…

A ‘Top 10’ List of Regular Reads for Marketers

The notion of FOMO is an old one at this stage but the reality of it is still very, well, real. Personally, I’m a self declared infoFOMO addict. While some may hate looking at snaps from’everyone else’ at a party (while they sit home alone making a costume for their cat), I’m the sort who’s more…

Happenings: Make a Deadly Date with ‘Dine in the Dark’

Ireland’s food scene continues to grow from strength to strength. It’s great just how many new places are popping up week to week – offering an abundance of choice and unique settings.But if you are looking for something completely unique then check this out… We are excited to be part of Ireland's First National DINE…

Trump vs Clinton: The Facebook War …and Results?

A few hours ago, Mark Zuckerberg defended his board member’s 1.25 million donation to team Trump. Thiel – an early investor –  has not been distanced from the social network brand, with Zuckerberg addressing the issue head on to Facebook staff in an internal memo. This memo was the result of ‘concerns’ regarding the company’s…

3 Questions any Brand should Start With…in the Quest for Success

[From a previous article in print] By virtue of the fact you’re reading this blog, you probably already know a thing or two about digital and social marketing. But when it comes to making the step into that world, it can be very hard to know where to start. The below article originally appeared in the…

Trending: Google Home – This Year’s Christmas Must Have?

If, like me, you’re a tech lover who has got frustrated by serious lack of innovation every time the newest i-Whatever or smart-yoke has come out then it may be time to rejoice in a truly new ‘thing’ among the internet of ‘thingys’. Google Home is now available to pre-order. But what is it? Well…

👻 Eyes through the Filter – Trump’s Snapchat Takeover 

  In a bid to buy America’s youth, Donald Trump has put his billions to work again in purchasing a geo-filter along the lines of ‘Donald Trump vs Crooked Hilary‘ – one which is apparently set to shift as the debate progresses. On the one hand, it’s a long way ahead of the election ‘strategies’…

List: Cheap (but Awesome) Online Courses in all things Digital!

The world of digital and marketing moves ridiculously quick. So last  year, I made a point of going ‘back to school’ to broaden and update my knowledge in the area Each course was through a site called Coursera – which I can’t recommend enough. You can find more about the ones from last year and…

Leaving Cert, Damn Leaving Cert and Statistics!

This year, 54,226 students sat leaving cert maths. 57,929 sat the leaving cert in 2015. But a much lower percentage (90% or 52,382) in 2015… 28% (15,198) did higher level this year. 27% (14,326 ) did higher level last year.   The percentage has been on the increase (duh) since the introduction of the additional 25 points…

Goldilocks and the Instagram Porridge Updates…

Goldilocks went into the kitchen, where she found three bowls of porridge.  There was a great big sloppy-but-rustic looking bowl full of raisens, a middle sized ungarnished boring bowl and a small bowl from the Helen James – Considered Dunnes Stores Range (so cool but understated) filled with exotic superfood berries, chia seeds and cinnamon.  It…

Facebook’s Click-bait Content Update: What you need to Know NOW…

  “It’s a beautiful thing, the destruction of words.” ― George Orwell, 1984 Facebook’s latest update to its infamous algorithm has a lot of brands and content providers concerned – and with good reason. Here is what you need to know as a brand or content provider… What will the update effect? Both link titles (aka…

Ireland – King of Netflix and Chill?

If you wasted away the bank holiday weekend watching Stranger Things, you’re not the only one… Netflix are notoriously cagey about their numbers and there has been a lot of speculation recently as to the value of the subscription company due to missed acquisition targets of new subscribers. The 1.6 mil new members to, the 83.18 million subscriber…